Introducing Social Sweeps ….the combination of interactive promotions and social media marketing that generates BUZZZZ!
Interactive promotions, such as online sweepstakes, contests, instant win games are highly measurable and can be very effective when integrated with the right incentive. However, they certainly can't achieve your objectives if proper awareness of the promotion is not created. Social Sweeps interactive promotions are integrated with a social media marketing plan that generate awareness and buzz for your brand.
Consumers Benefits
People love the chance to win! 50% of online users enter sweepstakes at least once a month, 25% enter weekly and only 20% of internet users never enter sweepstakes. In fact, entering promotions such as sweepstakes and contests is one of the most popular online activities, second only to activities like search and email. Social Sweeps interactive promotions enable consumers to access them in a more convenient, more targeted and more effective way.
Viral Marketing
By integrating an online promotion with the viral features of social media, we can help marketers easily spread the word and create positive brand awareness for your company far more widely and cost effectively than ever before. With a few easy clicks, consumers can inform their friends about a promotion and these friends can in turn inform their friends. On social networking sites like Facebook, MySpace, and Ning, newsfeeds are generated when a member interacts with your promotion, so potentially hundreds more may see it and engage with your brand as well.
Build Your Customer Database
Interactive sweepstakes and contests promotions are a highly cost effective way to build your database and start a dialog with your customers.
Drive Traffic to your Website, Social Network Pages and Blogs
According to Forrester Research, companies that run sweepstakes have 50% more fans on their social network pages than those that don’t. Each Social Sweeps interactive promotion can simultaneously be launched on Facebook, Twitter, Ning as well as your website.
Build Brand Awareness
With a Social Sweeps interactive promotion you can upload branded banners or videos to appear on social networks along with the newsfeeds. This is a great way to reach new consumers and to build brand awareness.
Drive Sales
One famous online retailer drove sales by requiring participants to visit the company’s website to select the SKU numbers of the product(s) they would select if chosen for the $5000 shopping sweepstakes. Another company, a gym chain, provided a free one-week gym membership to all people who entered their promotion.
Gather Valuable Data and Consumer Insights
You can customize your promotion entry form to ask whatever questions you wish. Thus, Social Sweeps interactive promotions can also serve as a highly effective survey tool.
Social Media Marketing Services
Social Sweeps Interactive Promotion – This service combines an interactive promotion with a social media marketing program. Our expertise in both interactive promotions and social media enable us to work with you from concept through to the execution. We can offer our basic administration services package with includes managing all legal and regulatory issues and then generate awareness for you through social media platforms such as Facebook, MySpace, Twitter, Ning, and blogs.
Social Media Marketing Strategy Development - Goal setting for your social marketing program should be no different than with any other brand communications plan. We can work with you to help set them.
Social Media Marketing Consultation & Workshops – We can work with you directly to educate your team about today’s social media tools and how they may be applied to your business. We are more than happy to come to you and put on a ½ day or full day workshop, or do it as a webinar if you have a team that is in various locations.
Blog Development, Implementation &Training – If blogging may be the best fit for your business we can help develop your blog and provide you with a training period to get your staff up to speed to manage it. Or we can continue to assist in the writing, updating and monitoring of your blog on an as-needed basis.
Blog Outreach Programs - We have a wide network of influencing bloggers and Twitter followers who we can reach out to help get your marketing message out.
Facebook Fan Page Creation, Training & Support - Create a company Facebook page and assist you in creating content.
Twitter Page Set-Up, Training & Support – First step is to design a Twitter page that fits in with your existing brand image. Then we would assist in the creation of topics to tweet in order to start developing your first initial updates.
Facebook Promotion Application Development – Spread the word about your promotion on Facebook either using our existing application or have a custom app built specifically for your needs.
iPhone Application Development – Mobile applications continue to grow in popularity and our great to reach a new audience. We have partners that are experienced in building these custom applications that can fit your needs.
Widget Development – Widgets help to spread a message across multiple platforms. A cornerstone of social media: don’t ask people to come to you. Go to them. We can develop install and promote widgets to fit your needs.
Video Development - YouTube is a great social media platform in which to post videos that showcase your brand as well as to enable consumers to upload their videos to enter user-generated content promotional contests. Once uploaded to YouTube you can link to the video from any other social media platform.
Social Bookmarking - Sites such as Digg and Delicious as well as YouTube for video, may be the most appropriate platforms or best first steps for companies to start implementing social media strategy.
Social Search – Developing and executing a search engine and social media optimization plan as well as a pay-per-click (PPC) advertising plan may be another great way to create awareness of your promotion and brand.
Email Marketing Services – Creation and administration of email and newsletter messages to your customer list that can grow as we implement our programs.
Contact us today about Sweepstakes Administration!