Sony INTO THE BLUE Dive Into Spring Break Sweepstakes
Sony Pictures Digital and StudentCity.com partnered on this national promotion targeted at college students to drive traffic online and promote the move release of Into The Blue. StudentCity.com offers travel related packages tailored to the student/college “Spring Break” market and the sweepstakes encouraged online registrations. The grand prize was a Spring Break package trip to Nassau, Bahamas. Visitors to this site were able to view the movie trailer and photos. The sweepstakes was promoted on the Into the Blue website, SonyPictures.com, through email messages and banner ads on the Sony Pictures Network.