Mrs. Paul’s Arrggh! Do you Know the Secret Code? Web Decoder Game
Mrs. Paul’s wanted to build its Fish ‘n Dips brand among its core market, kids so it created this highly interactive online game. 600,000 specially marked Mrs. Paul’s Fish ‘n Dips packages included an in-pack decoder game piece which invited participants to go online at www.fishndips.com to play. They used the decoder to hunt for treasure, learn more about the pirates and to find the secret code which revealed if they won pirate treasure or the grand prize, a family vacation for four to Orlando, FL and a chance at a $50,000 insured cash prize.