Dupont Clean Air VIP Sweepstakes
Dupont was promoting their Home Air Filters sold at Lowe’s and leveraging their Nascar sponsorship at the same time. Consumers were invited to enter either at participating Lowe’s Home Improvement Warehouses or online for a chance to win a deluxe V.I.P. Nascar Race Weekend Prize Package for two on Memorial Day weekend and the opportunity to meet Jeff Gordon. Many other prizes where also offered including a 42” Plasma TV.