NAD’s Hair Removal Smooth Skin-Smooth Ride Sweepstakes
Aussie NAD’s U.S. group encouraged consumers to purchase specially-marked packages of NAD’s Hair Removal products and fill out the Official Entry form found on-pack to enter the sweepstakes. Over 50,000 participants entered via the on-pack form for a chance to win the grand prize of a trip for 2 to Hawaii and a further chance at a 2005 Mercedes CLK 320 Cabriolet. ASC purchased contingency insurance on behalf on NAD’s for Mercedes grand prize since the AVR (approximate retail value) was $55,000.