Jones Soda Under the Black Cap Promotion
Jones Soda Company partnered with Nintendo of America on a under the cap sweepstakes and instant win game in which they gave away a flat screen TV, Nintendo DS and Game Cube Systems and a shot at $25,000. Instant winners got Jones gear in the form of caps and t-shirts. Consumers of Jones Soda were encouraged to collect bottle caps with letters to spell out J.O.N.E.S. in which they entered for a chance to win.
Jones Soda contracted with ASC to handle all the sweepstakes administration including the contingency insurance for the $25,000 grand prize. Gene Cairo traveled to Niagara Falls, Canada to conduct the prize drawing at the home of the winner, Ryan Dunn. Dunn was presented with 100 identical envelopes and given the chance to select the single winning envelope. Amazingly Dunn picked the right envelope and was awarded $25,000. He is now a true Jones Soda consumer for life! American Sweepstakes and Promotions Company has administered man programs that have included prize insurance and has never in all our experiences had a winner based on these odds. President and CEO of Jones Soda, Peter van Stolk, said “It’s a great feeling when, as a company, you are able toexecute a contest with the success you had hoped for, and to give back to your consumers. We are so excited that Ryan found his golden ticket”.
